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Danger: Launch Ahead!
As a marketing professional for the better part of the last two decades, I’ve been involved with more launches than I can remember. I’ve...

Jeremy McKinley
Oct 30, 202013 min read


You closed? Make the most of it.
We are in an unprecedented time. The coronavirus and resulting Covid-19 illness have effectively kept most of us at home, and while we’re...

Jeremy McKinley
Oct 30, 202010 min read


Retail and vasectomies: expectations matter
We've got 5 basic things you can do to meet your customers' expectations. And a story about a vasectomy gone wrong. How do they relate? You

Jeremy McKinley
Mar 20, 202010 min read


Doing our part
Things escalated quickly indeed. We went from planning our spring break to trying to get a refund for our spring break in a matter of...

Jeremy McKinley
Mar 18, 20202 min read


Why this? Why now?
It's been a few months since I left my job and I've been busy. As a freshly minted consultant that's a good thing. It's exciting to be...

Jeremy McKinley
May 16, 20193 min read


Choice is hard
This talk by Barry Schwartz is from 2005. Since then much has changed. The basic premise has not. People get it even if they don’t know...

Jeremy McKinley
Apr 26, 20192 min read


Why some "get it" and others don't
You hear about a business or people that “get it” all the time. I’ve been accused of “getting it” in the past and it lead to speaking on...

Jeremy McKinley
Apr 26, 20192 min read
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